Contributing Author Program: Cambridge Who's Who Experts Contribute

Share your knowledge and gain additional exposure.

You want to be noticed as an expert but you are having a huge problem because no one knows who you are. How do you get yourself recognized? In the beginning of the month we discussed how to tailor your online Cambridge Who’s Who profile to promote your strengths and expertise in your field. See My Online Profile: Can You See that I’m an Expert. Now we take a look at the Cambridge Who’s Who Resource Center as means for you to position yourself as an expert.

The Cambridge Who's Who Resource Center is a place for members and non-members to gather information and seek advice on popular topics such as business networking, building your personal brand, starting your own company, marketing your products and services and making yourself into a valuable contact. Articles are published in the Resource Center for your benefit, so you can learn from them, but what if others can learn from you?

Think about what advice you have to offer, what experiences you can draw from and what topics you can write about to help others. If you cannot come up with a compelling idea for an article, simply check the Resource Center for the topic of the month. Once you have an idea in mind, join the Cambridge Who’s Who Contributing Author Program. This program provides you and other Cambridge Who’s Who members with a public forum to share your expertise and the opportunity to be published online.

As a Cambridge Who’s Who contributing author you will also receive a biography highlighting your areas of expertise, credentials and professional experience as well as announcements on the site about your recent accomplishments and endeavors. Imagine, not only will you be an author, but you will be considered a valuable resource in your industry. This is a great way for you to increase your visibility online and show others that you are an expert.

Ready to be published? Email us at exposure@cambridgewhoswho.com with your first and last name, member number, areas of expertise and article ideas.

My Online Profile: Can You See that I’m an Expert?

Your profile makes the first impression for you, be sure it’s saying the right thing.

Cambridge Who's Who offers a number of tools and resources that you can use to position yourself as an expert in your field. The most important of these tools is your online member profile at www.cambridgewhoswho.com. Your profile contains the first bits of information that other Cambridge Who's Who members will read about you. To make a great impression, first make sure that you have completed your profile and filled in any missing information. You want to show members that you care about yourself and your profession, so do not leave your profile blank, with errors or with outdated information. Second, enhance your profile’s overall appearance by uploading a photo, company logo or business card. See My Online Profile: Picture Perfect.

Next, be sure to include any information about yourself that showcases your experience in and passion for your profession. Have you been published in any journals, magazines or other industry-related publications? Do you hold any advanced degrees or professional certifications? Have you participated in public speaking events to educate others on what you do? If so, list them! Think of them as credibility points – the more points you have, the more weight your credibility holds and the more likely that others will view you as an expert.

Here are some profile fields that you should pay special attention to:

• Area(s) of Expertise: Be as specific as possible, so that members clearly know what your strong points are, what skills you possess and why they should seek out your expertise or advice on a particular subject. Include keywords that will make it easy for other members to find you using the Advanced Search.


• Education Degrees: Include your full educational background. Indicate your graduation year, major, minor, any honors you received and the name of the university or college where you completed your degree(s).


• Certifications: Listing your certifications is just as important as listing your degrees. Professional certifications usually specify your area and level of expertise and are tailored to the industry that you work in.


• Affiliations: List all of your affiliations, associations and societies. The more involved you are in your industry, the better. This also shows your passion and commitment for what you do. Be sure to specify if you hold leadership positions in any of the organizations you have listed.


• Awards/Honors: Listing awards and honors always increases your credibility. Include any type of recognition that you have received in your field.

This is the first step in using your Cambridge Who's Who membership to attain expert status. In the future we will discuss other valuable tools that Cambridge Who's Who offers to help you gain strategic positioning within your industry and profession.