Cambridge Who's Who Multi-Media Program: Your Personal Brand Management Tool
Once you have created your personal brand, maintaining it can be time consuming, but Cambridge Who’s Who is here to help.
Today, developing and marketing your personal brand is an important part of becoming successful. Your personal brand defines who you are, what you have to offer and helps to remind others of the qualities that make you unique. With a strong personal brand, you can increase your career and business opportunities and eliminate your competition. Read more about the importance of personal branding on the Cambridge Who’s Who Resource Center.
Once you have defined your personal brand, how do you promote it? How do you make it a staple in the market and more importantly, how do you maintain your personal brand so that it is remembered? One way to accomplish this is by participating in the Cambridge Who’s Who Multi-Media Promotions Program. The Multi-Media Program increases your visibility on major search engines through the distribution of one or more press releases about your endeavors. Your press release can also be used to announce something noteworthy such as a special event, achievement or promotion.
To assist you, the Cambridge Who’s Who editorial department writes a news release announcing your inclusion in the Cambridge Who’s Who Registry as well as any career achievements, personal accomplishments or business ventures that you want to highlight. The public relations department then sends your press release out to all major search engines including Google, Yahoo and MSN, allowing others to find you and your company online. By increasing your presence on the Internet, you will strengthen your personal brand. Every time you use a multi-media press release to announce an important event or other news that attracts public and media interest, you reinforce your personal brand.
Once your press release has been distributed online, you will be in a position where you can be found on one of the first results pages when someone types your name into a search engine. This calls immediate attention to your achievements and puts you on the map with global recognition and exposure, making you a more valuable networking contact and job candidate. Include a link to your website in the electronic version of your press release, and you will also drive traffic back to your website where others can find out more information about you and become more familiar with your brand.
For added exposure, you can also use your press release in the following ways:
- Link to it from your website or blog;
- Print and submit it to additional media outlets, including local newspapers, associations you belong to, magazines and newsletters that you subscribe to, your company’s public relations department, etc.; and
- Showcase it in your office or share copies with your family, friends, colleagues and clients.
A premier member services representative will contact you to discuss the Multi-Media Promotions Program in detail and gather all of the relevant information for your press release if you demonstrate further interest. Your information is then forwarded to the editorial department where your press release is drafted. Next, you will receive a copy of your press release for your review as well as an authorization form. You will be able to make any changes to your press release as needed and once you are satisfied with your edits, all you need to do is sign the authorization form and send it back to the Cambridge Who’s Who public relations department. Once we receive your signed authorization form and final press release, it will be uploaded to the web and distributed widely online!
